PRIVACY POLICY

Effective Date: September 23rd, 2026
Last Updated: September 23rd, 2026

1. Who We Are

This Privacy Policy describes how Momentum Drilling Fluids LLC (“we,” “our,” or “us”) collects and processes data when you visit our website at https://www.momentumfluids.com/ or use our operations applications (MudHub, FluidPulse and the Customer Portal). We are committed to protecting your privacy and ensuring your personal data is handled safely and responsibly.

2. Information We Collect

We may collect the following types of personal information when you visit or interact with our website:

  • Personal Identifiers: Name, email address, phone number, and company name (when provided via contact forms or newsletter sign-ups).
  • Device & Usage Data: IP address, location data, browser type, device identifiers, and information about your activity on our site (e.g. page views, time spent).
  • Behavioral Data: Collected via cookies and third-party tracking tools for analytics and advertising purposes.

3. How We Use Your Information

We use the data collected for purposes including:

  • To Communicate: Responding to inquiries, fulfilling contact form requests, or providing email updates if you’ve opted in.
  • To Improve Our Website: Monitoring performance, identifying issues, and enhancing user experience.
  • Marketing and Advertising: Using tools like ActiveIQ & Google Ads to serve relevant ads and measure the performance of marketing campaigns.
  • Security: Protecting our website and infrastructure from fraud, misuse, or other unauthorized activities.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Ensure basic website functionality
  • Analyze traffic and user behavior
  • Personalize content and deliver targeted advertising

Upon your first visit, our site will present a cookie consent banner. You can choose to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences by category (e.g., functional, analytics, marketing)

You may also adjust cookie settings at any time by revisiting the banner or adjusting your browser preferences.

5. Third-Party Services

We may share data (such as your IP address and on-site behaviour) with trusted service providers for external processing and data management. 
These partners may use cookies or similar tracking technologies as part of their service. We ensure any such providers adhere to applicable privacy standards.

6. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

7. Your Privacy Choices

You have the right to:

  • Opt out of non-essential cookies through our cookie banner
  • Request access to the personal data we hold about you
  • Ask us to correct or delete any personal data
  • Unsubscribe from any marketing communications at any time

To exercise these rights, please contact us at:

8. Children’s Privacy

Our website is not directed to individuals under the age of 13, and we do not knowingly collect personal data from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated date will reflect the most recent revision.

10. Text Messaging (SMS)

Momentum Drilling Fluids LLC uses text messages (SMS) for operational communications only — for example, notifying our own employees of new material orders, giving customer field personnel status updates on their orders and deliveries, and coordinating orders and pickups with our suppliers. We send texts only to people who have opted in: employees through our internal operations application (MudHub), customer personnel through our field application (FluidPulse) or by written or keyword consent, and suppliers through their account settings with us or by written or keyword consent. We collect the mobile number provided for this purpose. Text messaging opt-in data and consent are used only to send these messages and are never sold. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes; all other sharing described in this policy excludes text messaging originator opt-in data and consent. You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact info@momentumfluids.com.

11. Contact Us

If you have any questions about this policy or how we handle your data, contact:

Momentum Drilling Fluids LLC

P.O. Box 1366
Houston, TX 77251